Google chrome blocking s8/29/2023 Others have objected because Google's system could favor its own ad business. ![]() Google considered it a middle ground that improved privacy but still allowed for the ad-supported web we experience today.Ĭhromium-based browser makers Brave and Vivaldi objected to the first iteration of FLoC. ![]() SEE: Network security policy (TechRepublic Premium) ![]() One of the key vehicles for enabling this new style of vague tracking of users on the web was FLoC, or Federated Learning of Cohorts, which would still allow targeted ads but would, in Google's view, improve end-user privacy.
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